Your very own graphic design: The starting point in designing your website is to have a good logo and graphic design. If you have these already, great, but if you don’t, you’ll need to create one. Our team of graphic designers has spent years honing their skills, developing attractive and successful websites. Each new design is a unique work – no two websites are alike; each reflects a client’s unique identity and style.
The second step is to develop your message, i.e. the verbiage. Since readers generally spend very little time on a website you’ll need to be short and to the point to keep them reading more. E-tech has numerous options for creating, editing or embellishing that “copy” but at some level, all of it has to come from you. Whatever the final product, it will be copyrighted in your name.
Finally, the last step in creating a website is to establish your “conversion.” This means directing the viewer to some realistic action such as requesting an article (in exchange for their email address) or requesting a proposal or a call back. This begins the process of loading your sales funnel into an ever closer relationship until you finally reach the point of making a sale.
Once the website has been created, you’ll need to create a backend analysis and management system that allows you to track which keywords work best, which pages keep viewers on the website, which pages cause viewers to leave and so on. Then, through constant tweaks you can enhance the efficiency of the website to gain and convert more and more prospects using fewer and fewer dollars.
E-Tech Express doesn’t believe in restricting a design to a template. This allows incredible graphical creativity, including support for Flash, PHP, and many other common web technologies. Your new site will be custom-tailored to meet your needs, empowering you to sell more easily through your website.